Stakeholder Social Media Amplification
Getting Featured on Tourism Ucluelet’s Social Media Channels
Tourism Ucluelet is proud to actively market our region through curated, user-generated, and original content. Our channels aim to inspire responsible travel, support local businesses, and share the unique experiences Ucluelet has to offer.
In addition to sharing content sourced from our community through hashtags and mentions, we also create original content that highlights local businesses and partners. While we do our best to ensure this coverage is spread out as evenly as possible, this is still a work in progress—and we’re always looking for ways to improve.
If you’re interested in being featured, we encourage you to reach out!
You can email us at community@discoverucluelet.com and we’ll look at how your story or offering might be integrated into our social media calendar.
How to Get Featured
There are two main ways to be featured through Tourism Ucluelet’s social media:
1. Tourism Ucluelet Features Your Content
We use a platform called CrowdRiff to source content from public accounts that tag us or use the hashtag #MyUcluelet. You can increase your chances of being featured by:
- Tagging @TourismUcluelet in your post
- Using the hashtag #MyUcluelet
- Making sure your account is set to public
- Sharing content that aligns with our brand and safety guidelines (see below)
If your business account is private or you prefer a direct approach, feel free to email your content to us for consideration.
Links:
Instagram (IG) @TourismUcluelet
Facebook @Tourism Ucluelet
Here is a guide to using the tag feature on Instagram
2. Create and Share Your Own Original Content
The quickest and easiest way to be featured is by creating original content that meets our content guidelines and either:
- Tags Tourism Ucluelet directly
- Requests a collaboration post on Instagram or Facebook
Once approved, we’ll amplify your message and share it with our followers.
Content Guidelines
Whether you’re submitting your own content or hoping to be featured in ours, please ensure the following:
General Content Requirements:
- Avoid over-edited visuals and watermarks
- Use vertical or square formats for videos (optimized for social)
- Ensure any music used is properly licensed
- Keep language clear and free of clichés or excessive marketing-speak
- Content must be factually correct and grammatically sound
- Posts should reflect real, accessible visitor experiences
- Here are some guides if you have further questions:
Indigenous Tourism BC and Destination BC guidelines
DBC Checklist
Safety and Responsibility:
- Lifejackets must be worn on any watercraft
- Helmets must be worn for biking, skiing, or snowmobiling
- Dogs must be shown in permitted areas
- No evidence of public drinking or unsafe activities (e.g., cliff diving)
- Content must reflect legal camping/hiking areas and current fire bans
- Wildlife must be shown from a respectful distance with no human interaction
- Drone content must be legally captured with the required licenses
For wildlife and marine content, please also follow guidance from:
Special Promotions, Events, and Updates
If you’re launching a special promotion, hosting an event, or posting a new blog, we’d love to help share the word—especially when it promotes responsible and community-aligned tourism.
You can either tag us or email us directly. The more lead time you can give, the better we can fit it into our calendar.
In summary:
- We actively produce original content and feature local businesses—reach out if you’d like to be included.
- The fastest way to get featured is to create your own content, tag us, or ask to collaborate.
- Content must meet our safety and branding guidelines to be considered.
- Reach out anytime at community@discoverucluelet.com to connect, submit content, or ask questions.
Together, we can continue to share authentic, inspiring stories about Ucluelet while supporting a thriving and responsible tourism community.